Plumbing service is the necessity for every house and in every location. Marketing Local plumbing business online means you are competing in a local geographical area. Websites that are on the top listing of Google will immediately get the first call. So how to make sure that your company will get the first call. The results come with the first-page visibility of the business on Google.
In this world, Google is the central point of search which means companies need to change the way of marketing traditionally and embrace new methods. If you want to market your plumbing business locally, Search Engine Optimization is incredibly an effective way to drive more sales.
SEO strategies are complicated and change frequently because Google updates algorithms to provide more relevant search results. Experts will always remain in touch with all the updates.
Search engine result pages are those that displayed in response to a query by the searcher. The main result is shown in response to the keyword, although pages also contain other results like an advertisement, images, and other things.
Here, below mentioned some SEO techniques to drive online traffic to the website.
Google 3-Pack Ranking
Google 3-pack is the method used by the search engines to display the top three results on local SERPs. The user’s location is used by the search engine to make the search more relevant.
With this, it becomes easier for mobile users to navigate addresses, business hours and then phone numbers.
Marketing team takes care of the below-mentioned things to optimize Google 3-pack:-
- They take a complete check on Google and Local page.
- Experts make sure that the listing throughout the web is consistent which includes business name, address, and phone number.
- Build backlinks to raise organic search. It can be gained through well-distributed content that attracts readers.
- Make a strong presence on social media and another platform that helps in establishing a local business.
Role of Google My Business
In layman words, it is your business profile on Google. GMB profile includes basic information like the offered services, business description, contact details and business hours.
It is necessary to update it as accurately as possible to get a high chance of appearing in the local pack. Let’s have a check on a citations.
Importance of Local Citations
Citation is when your business information appears together online, (Name, Address, Phone number, Website URL) typically in an online directory or business website. It is the foundational aspect of local search optimization.
Citation is widely known as ‘table stakes’. If you don’t get a citation you can’t play the game. Experts are well aware of all these tactics and know-how to get leads for a local plumbing business.
Plumber and HVAC SEO
Plumber and HVAC (heating, ventilation and air conditioning) SEO are the areas that require attention when only gets a repair. An HVAC technician is also able to fix plumbing repair. Some plumber technicians also install and repair drainage, water filters, sink repair, garbage disposal repair and more are covered under HVAC.
The local online directory has the highest conversion level of all local advertising channels
A local online directory like Yelp, City Search, Foursquare, etc display information (NAP) and sometimes also provide additional information as well. Adding plumber business business on local directories dominate the first page of local search results which give high leads.
It has a higher conversion rate than any other traditional advertising option.
Online Reviews hold Great Importance
Trust is the main factor for every business. Increase online reputation by asking trusted customers to leave positive reviews on-site to attract hundreds of new customers. Online reviews are a strong signal to the search engine that communicates trustworthiness and authority.
Better reviews mean more clicks. Customer reviews are subjective yet reliable credibility score that let other potential customers know whether your plumbing services is good enough to opt.
As a general rule, the more positive reviews earn more online traffic and conversion you are going to get. If you want to do more to local reviews, make your presence on local directories known.
Franchise SEO
If you have a franchise for a plumbing business in different locations, experts will help to cover all those areas. Our team has plumbing clients from areas South Florida up to North Miami Beach and down to North Miami beach.
Importance of Local Schema
Local schema is not just a requirement of plumbing business but also strongly recommended by Google. There are many ways in which local schema enhance the growth of the business:-
- Markup schema can be changed, added or deleted in a way that is easy for Google to interpret.
- Schema allows websites to breakdown services into individual categories.
- Because schema gives Google a better understanding of the content so it can market more effectively and create more relevant traffic for your plumbing franchise websites as well.
Keyword Research in Plumbing Niche
Keyword research is one of the most critical research of SEO. You need to understand that customers are searching for which keywords so that you can optimize your website for those keywords to get more leads business.
Mostly targeted keywords that describe your plumbing service is “emergency plumbing service in Florida”, “clogged drain repair service in Miami”.
Find relevant keywords to the keyword planner, Semrush. This tool will provide relevant ideas as well as data on traffic generated by those keywords.
Creating Content on Pages
The main purpose of the content page is to provide information on the product/service rather than generating any other type of conversion. The information on the homepage includes essential elements like –
- A detailed description of the business.
- Description of the services.
- Mention primary keywords.
- A call to action that encourages potential customers to contact you.
Tracking of Result
Once all the initial SEO work is done, now it’s time to see the results which are surely improved. Track the ranking, traffic, and conversion of sales by optimizing all these factors.
- To check the ranking of the website install Google search console, use this once or twice to check your page ranking twice in a month.
- To track the ranking, automatic and comprehensive tools are used which automatically update multiple keywords, track GMB ranking and website ranking.
- The next campaign is traffic. you can track it directly from where it is coming. Google Analytics should be installed on every page of your website. Review it monthly or twice.
Conversion
Conversions are the actions taken by customers after visiting the website to analyze whether lead converts into a sale. One of the most common conversions is phone calls, Google Analytics can track phone calls and conversion which can reveal the services that bring the most customers as well the pages with the highest and lowest conversion ratios.
We are a specialized plumbing SEO agency that does all the heavy lifting and technical work to get business on the first page of the search engine. Professional digital marketers make sure to stay on top of all the changes in algorithms and SEO trends.